Scaling Beauty Brands with Fractional eCommerce & Digital Marketing Leadership
Unlock Growth, without the Full-Time Overhead
AIDIA is a forward-thinking ecommerce consultancy dedicated to partnering with ambitious brands to accelerate and scale their online businesses.
We’re a dynamic team passionate about driving sustainable growth for brands and retailers in the digital space.
Our sole focus is on ecommerce — solving the challenges brands face every day. Leveraging deep industry experience and broad expertise, we streamline operations and unlock new growth opportunities for your business.
We collaborate closely with brands and retailers to achieve their strategic goals and deliver impactful projects. Whether it’s fixed-scope audits, retained consultancy, complex re-platforming, or targeted workshops, we tailor our services to your unique needs.
By blending creativity with technology, we transform strategy into distinctive, performance-driven ecommerce success.
About Us
We specialise in beauty DTC ecommerce, with a team of expert consultants offering diverse skills tailored to your needs. Whether through focused workshops, fixed-scope projects, or ongoing retained support, we prioritise the right client fit over rigid briefs.
Our consultants bring real-world ecommerce experience, having navigated multi-channel retail challenges firsthand. We deliver actionable strategies, growth roadmaps, and digital marketing solutions designed to outpace your competition.
From digital transformation and ecommerce strategy to team structuring and omnichannel experience, we provide expert guidance. We also assess and advise on ecommerce technology to ensure your platform supports scalable growth.
A wide range of skills and focus, covering product ownership, technical solutions, marketing, strategy, and analysis
Deep experience from strategy to implementation
Unbiased, impartial - we work with all technology partners
Experienced with major platforms
Supported a wide range of major eCommerce projects for brands from all over the world
Your Growth Partners for Beauty Ecommerce
We have worked with
Explore our services
Retainer Packages
Profit Accelerator Audit
Discover exactly where your online store is leaking revenue — and how to fix it fast.
Why Most Ecommerce Brands Struggle to Grow
You know your business has potential but gaps in your funnel, retention, or paid media waste are quietly holding you back. Without clear insights and expert guidance, you end up guessing what to fix next.
That’s where the
Profit Accelerator Audit comes in.
Comprehensive Audit Report
We examine every step of your customer journey, homepage, product pages, checkout, and post-purchase, to pinpoint leaks and barriers.
90-Minute Strategy Call
We walk you through the findings, prioritise your quick wins, and outline a tailored growth plan.
Done-for-You Quick Win
Get an immediate boost with one high-impact implementation, whether it’s an abandoned cart flow, mobile checkout fix, or paid ad optimisation.
£1,997 (one-time investment)
a strategic investment that can unlock tens of thousands in new revenue.
Scale profitably and increase LTV without increasing budget”
Catalyst
Ideal for: Early-stage DTC brands needing foundational fixes and quick wins.
Price: £1,500 per month
What’s Included:
Deep audit of your ecommerce funnel to identify revenue leaks
Setup or refinement of key performance indicators (KPIs) and analytics dashboards
Implementation of one quick win per month (e.g., checkout optimisation, email flow setup)
Monthly 60-minute strategy call to review progress and recommend next steps
Key Benefits:
Pinpoint exactly where your revenue is leaking so you can stop the bleeding fast.
Get clarity on the 3 key metrics you must track daily for confident decisions.
Gain a quick, impactful fix each month that starts moving your growth needle immediately.
Free up your time from guessing and firefighting — you’ll have a clear, actionable roadmap.
Momentum
Ideal for: Brands with steady traffic but suboptimal retention and conversion rates.
Price: £2,500 per month
What’s Included:
Creation of a detailed 90-day retention and conversion rate optimisation (CRO) roadmap
Two 60-minute strategy calls per month for collaboration and course correction
Hands-on funnel and campaign rework support
Guidance on email marketing flows and onsite experience improvements
Key Benefits:
Improved customer lifetime value (LTV) and retention
Reduce customer churn and boost repeat sales with a proven 90-day retention plan.
Stop wasting budget on ineffective marketing — focus on tactics that drive ROI.
Feel confident you have a clear, prioritised list of improvements and a trusted partner to guide execution.
Avoid costly mistakes by getting expert eyes on your funnel and messaging regularly.
Accelerator
Ideal for: Scaling brands ready to grow multi-channel sales and marketing effectiveness.
Price: £3,500 per month
What’s Included:
Development of a comprehensive multi-channel growth strategy aligned to business goals
Ongoing campaign performance monitoring and optimisation
Creation and maintenance of detailed KPI reporting dashboards
Strategic consulting combined with hands-on funnel testing and implementation
Key Benefits:
Accelerate growth by owning a comprehensive, multi-channel marketing plan aligned with your business goals.
Get regular data-driven insights that help you make faster, smarter decisions — not just “gut feels.”
Build a funnel that converts and scales predictably, freeing you to focus on product and vision.
Minimise wasted ad spend with ongoing campaign optimisation and testing.
Get a senior ecommerce partner without the full-time cost
Apex
Ideal for: Ecommerce businesses seeking fractional C-suite leadership and global expansion.
Price: From £4,500 per month
What’s Included:
Fractional ecommerce leadership, acting as your strategic partner and advisor
Ownership of retention strategies, loyalty program design, and AI-driven analytics
Monthly workshops and team coaching sessions
Quarterly board-level strategic planning and performance reporting
Key Benefits:
Access executive-level ecommerce leadership without hiring a full-time CMO — save on fixed overheads.
Confidently scale internationally and tackle complex challenges with strategic, data-backed planning.
Empower your internal teams with coaching and clear KPIs that drive accountability.
Turn your ecommerce operations into a profit engine that sustains growth long-term.
You didn’t come this far to stop.
Let us help you achieve more
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